Aje | Summer 25 VIVA
Women's Fashion
Blogged by: Aje 28 Jan 2025

Inspired by the free and adventurous spirit of the Aje woman, Adrian Norris and Edwina Forest explore new and familiar places for a summer in the city. They find: VIVA.

Prints are painterly and photographic, as chromatic florals dance across feminine cuts and inky ombré spills across fluid shapes.

Petals explore unexpected spaces, with off-the-shoulder necklines, halter straps and hemlines blooming in organza.

The shades of summer stretch from soft to statement, with heated pinks, pastels, fresh neutrals and electric tones echoing the energy of the city.

Freedom forms in expressive volume and exaggerated asymmetrical lines, taking party silhouettes to playful proportions.

Overflowing with colour and movement, Summer 25 is a series of textures, folds, twists and turns.

Step into the spotlight with the streets as your stage: bright, bold & unbound.

Discover Summer 25 VIVA in store and online now.

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